As a member of the Enrollment Systems team and under the direction of the Executive Director of Business Intelligence and Enrollment Systems, the Business Systems Analyst provides expertise and support for the Enrollment Management division through data management and execution of recruitment and activities related to e-communications.
Provide expert management of enrollment data and deployment of e-communications through Slate in support of undergraduate and graduate admission recruitment, application, and yield activities through the following activities:
Lead on all vendor data, search purchases, data cleaning, and data loading. Primary R programmer for data cleaning scripts.
Assist with the creation of e-mail templates, overall testing, and risk analysis. HTML and CSS programmer for Enrollment Management emails.
Maintain scripts for e-mail campaigns, including user acceptance testing.
Monitor e-mail bounce/open/click-through rates, metrics, success/failed deliveries and resolve issues. Monitor and report on performance of e-communications.
Ensure integrity of data and validate populations
Document campaign design, implementation, and results.
Create and modify reports for both operational and strategic/management use, using Cognos reporting tool, with focus on historical trend reporting.
Bachelor's or Master's degree in Computer Science with at least 3 years equivalent work experience in a related discipline – Previous experience in the field of higher education (especially admissions and enrollment management) – Functional SQL knowledge and experience, Slate/Technolutions experience.
Posting #: FY181P1549
Bentley University requires reference checks and may conduct other pre-employment screening.
Open Until Filled: No
Internal Number: 4016
About Bentley University
Bentley University is one of the nation's leading business schools, dedicated to preparing a new kind of business leader and one with the deep technical skills, the broad global perspective and the high ethical standards required to make a difference in an ever-changing world. To achieve our goal, we infuse our advanced business curriculum with the richness of a liberal arts education. The results are graduates who are making an impact in their chosen fields and turning their passions into success stories. Located on a classic New England campus just minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers.