If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.(sm) This position is responsible to design, develop and deliver digital measurement solutions that provide insights and findings into the effectiveness of Optum's digital products and platforms to improve consumer experiences and business results. Primary Responsibilities:Partner with Digital Solutions Technical team and the Digital Solutions Capabilities Team to help manage the front-end intake and deliver digital services across Optum products and services Represent Consumer Experience measurement disciplines on digital project initiations / kickoffs and actively participate on program scrums and workstreams as requested Identify digital analysis objectives. Consultant on suitable measurement strategies and tactics. Lead the development and growth of the digital measurement road map and the ongoing integration of Adobe Analytic solutions Develop user stories that support member's journeys and drive tagging requirements that feed technical specifications Apply performance analysis methodologies that influence / support digital sites and campaigns Develop benchmark criteria for measuring digital metrics through usage of most actionable KPIs, A / B and multivariate testing and segmentation in the digital space Leverage data to analyze on-line campaign performance trends to support the telling of the multi-channel consumer experience story Provide thought leadership and consultative services on site tagging / tracking opportunities Actively participate in the identification and resolution of Optum on-line digital experience issues Spot and recommend new innovative methodologies to improve digital analytic procedures Partner with other analysts and business partners to create and present cross-functional view of the consumer Manage the status delivery communication of all digital analysis and Adobe Analytic report deliveries Assist in educating internal clients on the benefits of digital marketing and the importance of online measurement & performance optimization
Required Qualifications:Bachelor's degree Mathematics, Economics, Computer Science or similar 5+ years working with Adobe Analytics 5+ years digital analytics experience (web and / or mobile) Thorough knowledge, understanding and experience with digital analytic best practices and techniques (i.e., A / B and multivariate testing segmentation, conversion, etc.), web metrics, data tagging, web / mobile platforms and site measurement tools Proficiency in identifying and visualizing performance insights in a concise and thorough manner as well as utilizing data to tell a story Strong ability to uncover performance trends and articulate recommendations Strong communication skills (written and verbal); ability to present communication plans to stakeholders Highly evolved problem - solving skills and adept at understanding and resolving unstructured problems Liaison with IT and can partner and communicate language and enhancements Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines Experience with business intelligent (BI) / query based tools Proficiency in Microsoft office suite including Excel, Outlook Word and PowerPointPreferred Qualifications:Experience in leading Healthcare measurement and reporting initiatives Master's degree Marketing Analysis or similarCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Digital Analytics, Analytics, Eden Prairie, MN, Minnesota
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.